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Coffee Roasts by Popularity According to 2025 Data


Coffee Roasts by Popularity 2025 Data
Coffee Roasts by Popularity 2025 Data

Based on 2025 market data and consumption trends, coffee roasts are ranked by popularity as follows, reflecting evolving consumer preferences and industry dynamics:


🥇 1. Medium Roast (Most Popular)

Dominance: Accounts for ~45% of global specialty coffee sales due to its balanced acidity, body, and approachable flavor profile (e.g., caramel, nuts, mild fruit).


Versatility: Ideal for multiple brewing methods (drip, pour-over, espresso) and aligns with Gen Z/Millennial preferences for nuanced yet accessible flavors. Brands like Stumptown Holler Mountain exemplify this trend with citrus-hazelnut notes.


Market Growth: Drives the $42.88B roasted coffee market, with 7.5% CAGR projected through 2025.


🥈 2. Dark Roast (Steady Demand)

Traditional Appeal: Represents ~30% of sales, favored for bold, smoky flavors (e.g., dark chocolate, black cherry) and consistent performance in espresso blends.


Economic Shift: Rising arabica prices ($3.50/lb in 2024) pushed roasters toward cost-effective dark roasts, blending premium beans with affordable options.


RTD Expansion: Ready-to-drink dark roast products fuel a $15B segment, growing at 7% CAGR through 2033.


🥉 3. Light Roast (Rapidly Growing)

Specialty Surge: Holds ~20% market share, driven by demand for terroir-driven, single-origin coffees with bright, complex notes (e.g., floral, citrus).


Youth Appeal: Gen Z adoption (starting coffee at age 15) boosts popularity, with subscriptions like Bizarre Coffee emphasizing traceability and unique processing methods.


Health Alignment: Lower bitterness and higher antioxidant retention attract wellness-focused consumers.


4. Blends (Strategic Niche)

Cost-Effective Innovation: Comprise ~15% of sales as roasters combine beans (e.g., arabica-robusta) to balance flavor and affordability amid volatile bean prices.


Flexibility: Target diverse preferences (e.g., Coffee Bros. blends score 86-90+ points) and cater to both B2B (cafés) and B2C markets.


🌱 5. Emerging Roasts (Niche but Influential)

Flash-Roasted/Light-Plus: Gaining traction for "tea-like" clarity and vibrant acidity, featured in premium subscriptions (e.g., Onyx Coffee Lab).


Functional Roasts: Infused with adaptogens (e.g., lion’s mane) for cognitive benefits, aligning with the $56.56B projected wellness-coffee market by 2029.


💎 Key Regional Variations

  • North America/Europe: Medium roast dominates, with light roast growth in urban centers.


  • Asia-Pacific: Dark roast leads in traditional markets (e.g., Vietnam), while medium roast rises among younger demographics.


  • Latin America: Dark roast preferences persist, though specialty medium roasts gain ground in cities.


Sources: GourmetPro and The Business Research Company

 
 
 

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