Expand Your Business Horizons: Sell in the EU Without a Local Entity
- Cristina Tasnic
- Mar 4
- 5 min read
Updated: Apr 24
Do you have a product you’re passionate about but dread the complexities of establishing a local legal entity in the EU? At Aneto, we make it easy for you to break into the European market—fast. Our services let you tap into a vibrant market of over 500 million consumers without the burden of setting up a local company. Instead, our expert team handles everything from regulatory compliance and VAT registration to setting up bank accounts, renting offices, and even hiring local sales professionals.
Why Enter the EU Market?
Europe offers vast growth potential but also a maze of local regulations, cultural nuances, and logistical challenges. The EU market is unique: while it offers a single market for the free movement of goods, each EU country maintains its own legal, tax, and cultural specifics. By partnering with local experts, you can sidestep these hurdles and position your product to resonate with consumers across diverse regions.
Key Advantages Working with Aneto - Our Deliverables
Local Expertise & Cultural Adaptation:
Our sales professionals are fluent in local languages and well-versed in regional customs. They tailor your marketing messages to meet local tastes, ensuring that your brand feels both authentic and appealing. Studies show that localized marketing significantly boosts customer trust and conversion rates. Selling products and services in Europe is suddenly not so difficult.
Regulatory & VAT Compliance:
Navigating EU regulations can be complex. For instance, if you sell goods to EU consumers without a local entity, you’ll face VAT obligations and customs procedures. However, with our support—including assistance with VAT OSS or IOSS schemes and the appointment of fiscal representatives—you can remain fully compliant while avoiding the high costs and administrative burden of establishing a legal presence.
Rapid Market Entry:
Our streamlined process lets you launch your product in Europe within weeks. We set up everything—from local bank accounts to business addresses—so you can start selling almost immediately.
Flexible Sales Models:
Whether you prefer a hands-off sales partnership or want to retain full control with your own local subsidiary later on, we offer models tailored to your business size and growth strategy.
Aneto's Comprehensive, Tailored Solutions
At Aneto, our approach begins with a deep dive into your product and brand ethos. We then craft a strategy that aligns with your vision and the demands of the EU market. Some companies prefer a hands-off approach (we handle business, operations, legal, sales, logistics, etc.), others prefer to set up a company, and some prefer to sell through Aneto and later set up their own company in Europe. We offer all three options to meet your vision.
(A) For businesses ready to establish a robust local presence:
1. Full Company Setup
Local Legal Entity Formation:
We help you form a legal entity (e.g., LTD or SRL) in your target EU country and ensure that you meet all local corporate, tax, and regulatory requirements.
Administrative Support:
This includes securing a business address, setting up a bank account with a trusted local provider, and managing accounting and VAT compliance.
In-House Sales Team:
Build your own local team with guidance from our seasoned experts who can train your staff on local market practices and cultural nuances.
(B) Ideal if you want to test the market without a heavy administrative lift:
2. Hands-Off Sales Partnership
Market Testing & Rapid Deployment:
We assemble a dedicated team of local sales professionals who launch targeted marketing campaigns and start generating sales within the same month.
End-to-End Management:
From negotiating with local buyers and handling logistics to managing online customer support, we take care of every detail so you can focus on product innovation.
Risk-Free Entry When Selling Products and Services in Europe
This model minimizes financial risk while providing real-time insights into market performance, enabling informed decisions about future expansion.
(C) For those with trusted local partners:
3. Collaborative Sales Approach
Empowered Local Sales Representatives:
If you already have local contacts, we provide training and strategic support to help them adapt your brand message to the local context.
Gradual Transition:
This method allows you to evaluate the market over a 6- to 12-month period before committing to a full-scale local entity, reducing the risk of missteps and ensuring sustainable growth.
Navigating the EU Regulatory Compliance & More:
Selling in the EU means understanding a web of regulations—from product safety rules like the General Product Safety Regulation (GPSR) to VAT obligations.
For example, non-EU companies selling goods online must register for VAT via schemes like the VAT OSS or IOSS, and may need to appoint an EU-based fiscal representative to manage customs and tax duties.
Our team takes care of these critical tasks, ensuring that all compliance issues are resolved swiftly and cost-effectively.
Local Logistics & Infrastructure
Banking & Office Setup:
Establishing a local bank account is essential for managing revenues and payments. We guide you through choosing reputable local banks and renting office spaces in key business districts to bolster your market credibility.
Customs & EORI Number:
We assist in obtaining an Economic Operators Registration and Identification (EORI) number, which is crucial for smooth customs clearance when importing goods into the EU.
Cultural & Marketing Localization When Selling Products and Services in Europe
Multilingual Customer Service:
We ensure that your message is clear and culturally relevant. Local customer service teams, trained in regional customs, further enhance your brand’s reputation.
Localized Advertising With a targeted approach that considers local holidays, consumer behavior, and regional media preferences, our multicultural marketing strategies are designed to create genuine connections with your audience.
Operational Considerations & Next Steps:
Market Research & Strategy Planning: We begin by conducting thorough market research to identify the best EU countries for your product. Our insights cover everything from consumer behavior to local competitors.
Regulatory Setup:
Our legal experts handle VAT registration, customs declarations, and product safety compliance, allowing you to avoid bureaucratic delays.
Infrastructure & Support:
We coordinate every aspect of your physical presence, from establishing a local business address to opening a bank account and setting up offices.
Local Team & Sales Execution:
With our extensive network, we recruit and train local sales professionals who understand your brand and the cultural landscape. This ensures that your products reach the market with maximum impact.
Performance Monitoring & Scaling:
Once your product is live, we continuously monitor market performance. Our flexible approach means you can scale up operations gradually based on real-time sales data and consumer feedback.
Success Stories & The Aneto Advantage
Imagine launching your product in Europe and witnessing sales take off within weeks—all without the lengthy process of establishing a local branch. With our hands-on approach:
Speed: You’re up and selling within the same month.
Reliability: A dedicated local team with extensive market networks ensures consistent and compelling brand representation.
Customization: Our strategies are fully tailored to whether you’re operating B2B or B2C, with the flexibility to evolve as your market presence grows.
Scalability: Start with a test phase and transition seamlessly to a full-scale operation when you’re ready.
Ready to Take the Leap?
Selling in Europe doesn’t have to be complicated. With Aneto as your trusted partner, you gain access to a wealth of local expertise, regulatory know-how, and a streamlined infrastructure—all designed to get your product into the hands of European consumers quickly and efficiently.
Embrace the opportunity to grow your business in one of the world’s most lucrative markets. Contact us for a personalized consultation: info@anetosell.com
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